The revenues figure where revealed by co-founders Matt Hall and Andy Sum in a presentation at the GDC conference in San Francisco. Ět least $3m of Crossy Road’s revenues come from its in-game video ads- usually for other mobile gamesĭeveloped in just six weeks by Hipster Whale, the aim for Crossy Road was not to make a lucrative game but a popular one, having been inspired by Flappy Bird's accessibility and viral success.Strong game design mixed with updates for new quirky characters and bonuses improved share options to boost popularity.Games developer aimed to imitate ‘Flappy Birds’ success by creating an addictive and cool app that appealed to the web communities love for things offbeat.Dodge traffic with the Android Robot in a candy wonderland.'Frogger' style game Crossy Road made $10m in just over three months since the mobile game launched in November 2014, including $3m from in-game video advertisements.This case study looks at the secret to the games runaway success.Cross roads, train tracks, and rivers indefinitely.Collect over 150 pop art-inspired retro-styled characters.However, later on, the street will be full of cars, and even the speed of cars on the road is very fast, so being careful is one of the principles when playing Crossy Road. With the initial levels, the traffic on the street is not much, just a few cars, so the player has not yet felt the difficulty. In addition, each time you collect gold coins or items, you can unlock more than 50 other animal characters with many unique designs and rich colors.
The main animal that the player will control throughout is a cute little chicken, leading it to a safe path. Crossy Road possesses simple but equally unique graphics with 8-bit square graphics, reminiscent of old plastic tape games. In the game, players will transform into funny little animals and control them to cross the road in the safest way. The game gives you coins that can be used to unlock new characters.
Crossy Road is an arcade game with gameplay similar to the classic Frogger game.
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